Arcana Collective Expands PAC Program with Two New Breeder Partnerships
Brave Hearts and Mean Gene Join Arcana's Platform for Collaborative Breeding and Commercialization
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SHELTON, Wash., Nov. 10, 2026 (GLOBE NEWSWIRE) — Arcana Collective, the pioneering collaboration of legacy cannabis breeders and industry leaders, today announced the expansion of its PAC Program with two new breeder partnerships. The latest additions bring renowned breeders William Wallace Green, the founder of Brave Hearts, and Jackson aka “Mean Gene from Mendocino,” into Arcana’s growing network of collaborators, further strengthening the company’s commitment to showcasing special breeders, and broadening the availability of exceptional new cultivars to market.
The PAC Program was created to provide respected breeders with the infrastructure, resources and commercial support needed to scale their work without compromising the integrity of their genetics. Through the program, Arcana partners with breeders to produce new genetics and / or expand access to existing ones. Arcana gets each breeder’s Permission, Acknowledges their contribution, and Compensates them too (hence the program’s name).
As part of the latest expansion, Brave Hearts will collaborate with Arcana on Weir Wolf, a Sour Diesel x Dogwalker OG cross that combines two celebrated cultivars into a next-generation expression, in honor of the late Bobby Weir, a founding member of the Grateful Dead who died earlier this year. Mean Gene joins the program with Rootbeer Freeze, one of the parents in Arcana’s proprietary Rootbeer Breeze, to create a unique cultivar that showcases Mean Gene’s expertise.
“Our vision for the PAC Program has always been to create a home for the industry’s most respected breeders while helping preserve and evolve the genetics that have shaped cannabis culture,” said Andrew Berman, CEO and Co-Founder of Arcana Collective. “William Wallace Green and Mean Gene have each made lasting contributions to cannabis breeding, and we’re honored to help bring their efforts to a broader audience while ensuring these genetics continue to thrive for years to come.”
William Wallace Green, better known as Brave Hearts, has built a reputation for developing distinctive cultivars that combine exceptional vigor, terpene expression and performance. His collaboration with Arcana reflects a shared commitment to preserving authentic genetics while continuing to push cannabis breeding forward.
“Working with Arcana allows me to stay focused on what I love most – breeding exceptional plants – while partnering with a team that understands the importance of protecting the integrity of these genetics,” said William Wallace Green. “The PAC Program is about giving breeders the respect they deserve while ensuring these cultivars continue to evolve for future generations.”
Mean Gene has long been recognized as one of cannabis’ most influential breeders, known for creating highly sought-after cultivars prized for their flavor, structure and unique terpene profiles. His partnership with Arcana builds on years of innovation and a mutual dedication to developing genetics that stand apart in an increasingly competitive market.
The addition of William Wallace Green and Mean Gene marks the next phase of growth for the PAC Program as Arcana continues to partner with leading breeders who are shaping the future of cannabis genetics. By combining breeder expertise with Arcana’s scientific breeding, authentication and commercialization capabilities at their Ghost Town facility, the company is building a living library of authentic cannabis genetics while ensuring the pioneers behind them are recognized, respected and rewarded.
For more information about Arcana Collective and the PAC Program, visit arcana.net.
About Arcana Collective
Arcana Collective is a first-of-its-kind collaboration uniting respected OG cannabis breeders, cultivators and business executives. The Collective holds the IP to a variety of iconic foundational strains, which it leverages alongside a diverse array of popular cultivars to pave the way for future releases of unique cannabis genetics and offer a library of seeds, slips and tissue culture clones, as well as genetic licensing opportunities. To learn more, visit arcana.net.
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