Charleston Huntington, WV, October 12, 2026 — Whit’s Frozen Custard has ceased operations at its downtown Ashland location. The business announced the permanent closure, attributing the decision to the sustained negative effects of the Winchester Avenue roundabout construction project on its business operations.

The popular frozen custard shop, a fixture in the downtown area, confirmed its closure. In its statement, Whit’s Frozen Custard cited the prolonged disruption caused by the Winchester Avenue roundabout construction as the primary factor leading to the business decision. The exact duration and specific impacts of the construction project on the business’s revenue or customer traffic were not detailed in the statement.

The construction of the Winchester Avenue roundabout has been a significant infrastructure project in Ashland. While aimed at improving traffic flow and safety, such projects can often lead to temporary business disruptions, including reduced accessibility, increased noise, and changes in foot traffic, which can affect local businesses.

The contractor responsible for the roundabout construction was not identified in the statement. Similarly, the specific timeline for the completion of the construction or the original projected impact period was not provided. The permanent closure of Whit’s Frozen Custard in downtown Ashland highlights the challenges that extended construction periods can pose to small businesses.

Further details regarding the financial impact on the business or the exact date of the closure were not immediately available. The company statement focused solely on the construction’s negative impact as the reason for shutting down the downtown Ashland branch. Information about potential alternative locations or the status of other Whit’s Frozen Custard branches was not included in the provided summary.


Story summarized from the original created by WSAZ News Staff on www.wsaz.com, see more information here.

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